Zelda Greenberg is a Florida native and award-winning entrepreneur who has dedicated 38 years to the sales and marketing industries. She’s an acclaimed author, hosts a podcast series, and won the U.S Family-Owned Business Owner of the Year Award across Florida and 9 southern states.

Leveraging her 38 years of sales and marketing expertise, Zelda and her son are the co-owners of Legacy Realty Group North Florida. This is a full-service real estate firm located in Ponte Vedra, Florida.

Zelda has made her mark in various industries. Her entrepreneurial journey began as a corporate event planner, serving fortune 500 giants like Johnson & Johnson, Anheuser Busch, and Arthur Ashe Foundation. She revitalized her family’s century-old wholesale produce business post-tornado, expanding its profitability.

Zelda’s leadership extends throughout her community including, presidencies at Women Business Owners, Jacksonville Women’s Network, and Fraden’s Produce along with co-ownership of over 7 Hallmark Card & Gift Stores. Zelda is a University of North Florida alumna is a true catalyst for success.

As an author of 3 books. Including “The Art of Bouncing Back,” available on Amazon, Zelda champions resilience and action in both professional and personal life. She shares her insights on resiliency with various organizations since rebuilding her family’s facility after the 2004 tornado.

Today, Zelda imparts wisdom on thriving in the fast-paced, challenging world of business ownership. She is the mother of two adult children and 3 grandchildren.